A far from perfect Media

Edited version published in the Express Tribune Blogs on the 8th of February, 2013


There was a time when televisions in Pakistan transmitted just one, state run channel. The only news that got through to the masses was one deemed ‘fit’ for public by the state/government. The term ‘newsworthy’ had a completely different meaning-basically events that were thought beneficial to the repute of a sitting government and daylong activities of the President and Prime Minister were NEWS. Any and all events that could prove detrimental to the government’s popularity were not allowed on TV. This was a time when democracy was suffocated; ‘free and independent’ media did not exist.

Ironically, it was in a dictator’s rule that media was ‘liberated’ and channel after channel emerged on our television screens. The fact that our electronic media comprises mostly of news channels is a consequence of decades old dearth of free and independent news reporting. Many became anchors, reporters and even more became analysts. This made room for several qualified journalists and experts to come on TV and play their role in the evolution of democracy, simultaneously it also brought some inept anchors and unqualified ‘experts’ to our homes through the window called TV. Television became a certificate of analytical ability, for anyone who is called on a talk show in the capacity of an analytical expert is deemed to be one. News channels run 24 hours 7 days a week. From a time when news was censored, altered and moderated before being conveyed to public and when there was more news and less time/opportunity to report it, we now have come to a time when there is more time/opportunity to report than there is news.

Understandably our news media is only in the early steps of its long journey to becoming responsible and mature, however there are certain aspects that ought to be done away with early in the journey.

  • The callous race between channels to be ‘the first’ at a happening — Even if the event is as vile as a bomb blast that has resulted in the loss of lives of our country men, news channels seem to care most about the fact that it was them who first got to the site of this monstrosity.
  • Talk shows that become court rooms — Ideally the role of a talk show host is that of a moderator but we usually find hosts wearing an invisible judge’s robe and more often than not they enter the session with a pre established opinion and instead of trying to ascertain a fact or theory they end up trying to enforce their own pre-conceived notions.
  • The unwritten obligation of having some news from our neighbor’s film industry — Regardless of how insignificant or non-newsworthy an event is, news channels deem it necessary to include something, anything from bollywood and the opportunity to add a minute long clip of a sexy indian actress dancing, to their headlines. Headlines like -this many died from a bomb blast-, -ABC party decided to challenge elections-, -Pakistan decides to go ahead with such and such foreign policy- are usually followed by another headline like Kareena Kapoor now knows how to cook ‘masoor ki daal’ accompanied with a short video of Kareena wiggling her belly on TV. The words absurd and obnoxious just cannot do justice to this idiocy.
  • Sensationalism — The use of thrilling music while breaking a news that by no definition is ‘breaking’ is nerve wrecking. A country already bordering on paranoia is in no way benefiting from this irresponsible use of ‘breaking news’ and ‘news alerts’. I recently saw a breaking news on one of the private news channels that ‘broke’ this news to me that someone had stolen an instrument from their recording equipment and sold it. This pettiest of news did not lack the trademark thrilling music and zoom in zoom out.
  • Sheer irresponsibility regarding what is being conveyed to the public Ignorance as to the accuracy or inaccuracy of a fact/assertion seems to become a growing trend. For instance for some time now I have been observing several anchors on several channels referring to MFN; most favored nation status (a term in international economic law implying certain privileges and preferences in terms of trade) as most ‘favorite’ nation. This apparently minor mistake majorly distorts the meaning and implications of granting MFN status to India. As a consequence something that may otherwise prove beneficial to both India and Pakistan is largely deemed as a foolish policy decision by Pakistan.

News media, especially the actually able and qualified people therein need to establish a code of ethics and conduct for themselves and their fraternity. The apparent influence of media on the masses puts it in the driving seat; media is in a position to determine the speed with which we cover our journey to true democracy. The benefits of correcting itself will also be reaped by Pakistan. The power of media puts huge responsibility on its shoulders, a responsibility that needs to be realized and done justice to.  Media owes this to us for we, the people are what media thrives on.


3 thoughts on “A far from perfect Media

  1. Very well written; all these new channels may be new, but the people at the top of most of these are old hands at journalism and should know better. It’s quite disturbing when scenes of destruction are shown on TV with human body parts strewn across the screen. Inept governance both internal and regulatory I.e. from organisations like PEMRA are hugely to blame for this trash we see every day.

  2. solution is enforcing the existing regulations on the media; if the regulations aren’t sufficient then they need revamping. The regulatory authorities have enough power and clout to take these idiots to task, and I think this is where law-makers can help. There must be parliamentary bodies to oversee media regulations etc; these should be held responsible.

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